yOUR strategic

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communications

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partner

LET’S GET TO WORK ➺

global automotive, mobility and technology communications consultancy

✦

global automotive, mobility and technology communications consultancy ✦

a new type ofAgency. 

In today’s complex landscape, strategic communication is critical for brands, at every stage of growth. 

We immerse ourselves in businesses to deliver strategies that capture the imagination of their diverse audiences, whilst tackling their biggest reputation and business challenges. 

From consumer and corporate communications, to brand campaigns and major events, to investor relations and government affairs.  

We create narratives designed to engage and excite customers, employees, investors and talent. Narratives that are clear, unified and consistent.

The propositions we develop inform business decisions, as well as ultimately shaping culture and driving brand value.

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our story.

We have worked with some of the fastest growing UK tech, mobility and automotive companies in the world. Working directly with founders and CEOs, as well as being part of executive teams, we deeply understand the challenges communications and brand teams face when managing multiple stakeholders both internally and externally.


It was always difficult finding brilliant agencies that connected the dots across the many audiences that brands have to talk to every day.

As a result, we found ourselves not getting the level of expertise we needed, during those moments that mattered most.

But we weren’t alone. Every in-house communications and brand team we spoke to, had similar experiences.

So we created before the storm. A strategic, creative & agile communications consultancy, working hand-in-hand with brands to provide the flexible resources of a top advisory firm with the personal support of an in-house team member.

Often brands tell different stories to different audiences — whether that’s press, consumers, investors, employees, or government — with little consistency. 

But these audiences don’t exist in silos. They follow the brand carefully, and see the bigger picture. Mixed messages can lead to a dilution of the brand, creating confusion and distrust. 

We unify corporate and consumer communications to create a single, powerful narrative that drives clarity, consistency, and impact in the market.

Because we believe there is no such thing as B2B. Your audience is human and everyone is a consumer. 

communications is fragmented.

meet the team

Trusted by founders, CEOs, executive teams and media around the world.

We connect the dots across your key stakeholders to to deliver communication strategies that create impact. 

Our team is based in London and has extensive global experience spanning the UK and Europe, the US, and China. This broad perspective gives us deep cross-cultural insight and enables us to navigate diverse working styles with ease. We understand how cultural context shapes collaboration, strategy, and impact.

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  • Partner

    Victoria is a seasoned brand and corporate communications executive with deep expertise working with high-growth scale ups. Victoria served as Senior Vice President of Brand, Communications and Government Affairs at Arrival, where she led the company’s PR and IR communications strategy from startup through to its public listing in March 2021, which at the time was the UK’s largest ever IPO with a $8 billion float on Nasdaq. She has also held executive leadership roles at Lotus Cars, Roborace and Mind Candy. 

  • Partner

    Rana has a proven track record in advising companies through times of change or challenge in sectors that are shifting rapidly. Her experience spans across corporate, consumer, and investor communications, where she has helped businesses drive brand growth, support business objectives and safeguard their reputation. She has held management roles in-house at Arrival and Lotus, as well as worked at leading agencies Red Consultancy and Burson-Marsteller on technology clients including Huawei, Sony and Adobe.

  • Associate

    Ali is a Creative Director with proven success in transforming bold ideas into memorable moments that connect brands, audiences and culture. His expertises stretches across concept development, large-scale experiential activations, and strategic partnerships that drive growth, and raise global brand awareness. With a career that spans MTV, Roborace, and Arrival, Ali thrives at the intersection of brand, experience and marketing leadership.

LET’S GET TO WORK ➺

HOW WE WORK.

We are a communications consultancy that supports brands through their critical moments - the conversations that define reputation, trust, and long-term value. 

We don’t chase noise. We craft compelling narratives, make thoughtful networking connections and offer expert guidance to help brands move the dial where it matters most. For us, it’s about reaching the right people, with the right message, at the right time. 

Whether you need a temporary in-house team, retained strategic advisory service or have a high-stakes project or transformation on the cards, we’re here to support.

We’re agile. We’ll come in, assess your requirements and create a bespoke package.

Because all businesses are unique, at different stages of growth, facing different challenges. 

As the strategic complement to your existing in-house team or retained agencies, we provide rapid, senior-level guidance and narrative development to ensure your communications are aligned, cohesive, and impactful across all stakeholder groups.

advisory

We’re here 24/7 - just a phone call away. Whether you need guidance on an upcoming moment, want to talk through potential risks and challenges, or are looking for insights into industry movements and top-tier global media, we’re always ready to help.

consultancy

For those moments when you’re navigating a major business transformation or need support with a key company milestone - from campaign strategy and product launches to public listings, investor days, rebrands, or any other pivotal moment - we’re here to help.

We craft compelling narratives and deliver 360° strategies across PR, internal communications, social media, investor relations, government affairs, customer relations, and any other audience needed.

execution

Our creative execution goes beyond convention. We deliver original, strategic campaigns that move audiences and create cultural moments, all whilst strengthening brand awareness and long-term brand value.

our services.

We operate a multi-layer provision for our clients so they can benefit from our expertise and knowledge irrespective of their situation.

We can provide a full 360 strategy and the implementation of a tactical plan, through to high-level advisory services to compliment your existing in-house team or external agency set-up.

We can even help you source great in-house talent to manage the day-to-day with our overarching strategic support to strengthen the team during moments of crisis, transformation or major business milestones.

01 ADVISORY

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  • DIRECT LINE TO LEADING AUTOMOTIVE AND TECHNOLOGY EXPERTS

  • WEEKLY CURATED INDUSTRY INSIGHTS

  • EXECUTIVE ADVISORY

  • CRISIS COMMUNICATIONS

  • MESSAGING WORKSHOPS

02 CONSULTANCY

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  • 360 COMMUNICATIONS STRATEGIES COVERING CORPORATE, CONSUMER, INVESTOR RELATIONS AND PUBLIC AFFAIRS

  • BUSINESS TRANSFORMATIONS

  • CAMPAIGN STRATEGY AND PLANNING

  • CORPORATE AND BRAND NARRATIVE

  • INVESTOR PROPOSITIONS

  • MEDIA TRAINING

  • EXECUTIVE PROFILING

  • RISK MAPPING AND STRESS TESTING

03 EXECUTION

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  • EXTERNAL AND INTERNAL COMMUNICATIONS STRATEGY EXECUTION

  • END-TO-END PROJECTS AND CAMPAIGNS INCLUDING PR LAUNCHES, MEDIA DAYS, INTERNAL COMPANY-WIDE EVENTS, INVESTOR AND ANALYST DAYS, IPOS, AND MORE.

  • RECRUITMENT

GET STARTED ➺

strategic communications that strengthens your reputation and delivers long-term brand value

✦

strategic communications that strengthens your reputation and delivers long-term brand value ✦

“THE INDUSTRY NEEDS THIS.”

PETER CAMPBELL

FINANCIAL TIMES TRANSPORT CORRESPONDENT, AND FORMER UK POLITICAL NEWS EDITOR AND GLOBAL MOTOR INDUSTRY CORRESPONDENT

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Fireside chat on the future of mobility with Bloomberg reporter lvan Levingston and Arrival President Avinash Rugoobur at Slush 2021

Helping industry leaders move the needle where it matters most.

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Helping industry leaders move the needle where it matters most. ✦

let’s chat.

Please drop us an email at hello@beforethestorm.co, or alternatively, leave your details using the form below and we'll be in touch.

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